NIPPAN, or Nippon Shuppan Hanbai Inc., is Japan's largest publication distributor engaged in the distribution of books and magazines.Since its foundation in 1949,NIPPAN has constantly introduced state-of-the-art techniques as an innovator in books publication and distribution. NIPPAN supports the business of bookstores from a total standpoint, including faster and more reliable delivery, supply of up-to-date information, activation of stores, business management and human resources development. We, NIPPAN, are your inseparable partner in the joint development of business opportunities.

	1.NIPPAN shall contribute to the community through media that assume the responsibility of culture. 2.NIPPAN shall respond to the needs of shareholders and customers for mutual prosperity. 3.NIPPAN shall challenge the future with foresight and creativity. (Established on September 10,1999)
	We promptly react to changes in the publishing and distribution fields and support multiple needs. We support the business of bookstores with a wide range of know-how that arises from the core of distribution. For instance ,(1) collection, accumulation and analysis of market data,(2)supply of accurate information and proposals for tactics according to such data,(3)consulting that includes the development of human resources, and (4)support of e-business. We contribute to the development of the whole industry through the above support.
	Our latest system connects publishers and readers smoothly, promptly and reliably. We act as a terminal for the publishing and distribution businesses. We have extensive distribution centers for each function, which take advantage of updated FA techniques and information networks. Our distribution routes that connect publishers and readers operate continuously and at maximum efficiency.
	We make full use of state-of-the-art techniques for inventory control, sorting and shipment. The NIPPAN book order system makes it possible to give a prompt response to any order as small as one book. NIPPAN’s high speed automatic sorting system by bookstore, “MS (Multi Super) 2”, and the like,which were individually developed and the world largest of their kind, enable us to deliver ordered books, that differ in format or stock status, as quickly as in two days after orders are placed in the earliest cases.
	We support the business of bookstores, which has became increasingly more complicated, with our easy to operate information system. We are developing and constructing an original network system, “NOAH”. We have integrated the book division and the AV goods division and have centralized control of merchandize/market information and business information from orders to payments.
	With the system, bookstores, publishers and NIPPAN share information and a drastic reduction in costs in realized. We also provide total support, including improvements in customer service provided by bookstores, such as “NOCS9000”that permits book searches or inquiries about delivery dates by store computers.
	We provide bookstores with the ability to maintain customer-pulling power and stay “always freshened”. In order to be able to respond to the diversified of “intellectual” needs of the public, we carry out a wide range of business projects that support the business of bookstores. Providing PC assistance training to store management Total production of new stores Providing various workshops and seminars Total support of multiplex bookstores Copyright business that can work with promotions at stores On-line bookstores Storytellings and special readings at bookstores
	We hand down and spread the “pleasure of books” and the “joy of reading”to the next generation and the world. The handing down of Japanese culture to the next generation and the exchange of knowledge across regions and borders are also important objectives. Many of our philanthropic activities, differing in scale, have continued since the foundation of NIPPAN and a wide range of projects, such as the promotion of cultural readings and international exchanges have been implemented as part of our company’s activities. Promotion of readings at stores Holding children’s books exhibitions during summer vacations Presentation of books to welfare facilities for children’s Donation of books to the State Library of China For further information, please feel free to contact the respective person in charge.